All too often, tourism is seen as an external element that can be grafted onto a pristine environment of scenic beauty. In this way, tourism facilities are developed that exist and function as “islands”, far removed from the local reality and cultural experiences of the host community. Thus, tourists are prevented from constituting an integral part of the local community. Their experience is limited to the artificial environment recreated in the locale of accommodation which focuses predominantly on comfort, luxury, fine dining, leisure, sports, wellness, nature … but which hardly allows visitors to discover the essence and way of life in their chosen destination.
On the other hand, we believe that tourists should have a chance to visit their real destination, namely discover the diversity and cultural identities of the host community and host populations. From our perspective, joining tourism and culture is the key to creating a unique meaningful and unforgettable experience that invites the tourist-visitor to visit the real destination and interact with the local culture. We believe that art is a privileged medium to make culture visible and accessible. Whether through exhibitions of local works of art, through ateliers hosted by international and local artists, or through auctions in the presence of the artistic creator behind the purchased item, art is the medium par excellence to reach out and accept a new meaning.
For that reason we make it our business to create opportunities to let visitors engage with local artists, thereby creating authentic people-driven experience that capture the hearts and minds of local and global visitors. Join us for a unique insight into the cultural soul of your chosen destination.
It is art that makes life, makes interest, makes importance and I know of no substitute whatever for the force and beauty of its process. ( Henry James )
